It is quite obvious that there are many methods of SEO auditing out there. Whether you are a start-up business or a small business it can be difficult to optimize your site for organic searches or even paying an agency to do that for you. It can be hard to pinpoint where to start and how detailed your analysis should be. That is why it is important to know what SEO tools help you glean the most information. At Softrick Solutions, we have already nailed it all down for you. We have a team of experts that will successfully set your website on the right path to organic search. Softrick Seo Service is the best decision you will ever make for your business.
What is an SEO audit?
It is the process of evaluating your website on how well it is performing on search engines. If you want to outperform your competitors and be successful then an SEO audit is a great way to create implemental plans that will identify your opportunities inside your website, search and fix exit points and create prosperous customer experiences. It will be in your best interest to run an SEO audit. On-page and off-page daily.
With the correct analysis of your SEO audit at Softrick Solutions, you can find places where you can optimize and develop your website’s performance to enhance it and keep your customers coming back for more. Patience is what gets you ahead of the game. You may not find all the errors at first hence that is why Web Designing Services are here to serve your SEO audit needs.
What are the key elements you can expect from Softrick Solutions?
These are the factors we focus on during a detailed SEO audit for our clients
- Back end factors: hosting and indexing
- Front end factors: content, keywords, metadata
- Outside and inside links and references
The most important part of our SEO audit for your website is your incoming traffic of users. It all goes down the drain if your website is not mobile responsive. Did you know that 56% of people run searches on their cellphones and mobiles? Hence not to lose that traffic from your website we make sure that your website is just as easily operable as on a desktop.
Moving on to our audit techniques that will make your website optimum performance.
Identifying internal & external link building opportunities
Building Internal Links
It is the most vital part of securing your website authority. You can ask anyone what is the most important step of SEO auditing and they will answer with this. It is important to build an authoritative hierarchy within your site. How do you build internal links easily and efficiently: when you create a piece of new content, run a search on older related content on that website? It will have built up more equity. Then you have to find a way to link this new article to the old one. For example, if you have created new content for Facebook ads: you will link from the page that has the greatest page authority. PA and DA are not the official metrics as Google does not use them to index pages. They are created by SEO software companies to provide estimates of domains or pages authorities. Despite all this, they are still very accurate and useful when you are determining which sites and pages to link from. Doing all of this you need to keep in mind the user experience and information architecture when you are creating internal links. You might think that linking credible pages are everything but that is not the case.
Building eternal links:
Earning links from a set of a variety of authoritative domains is the main point of increasing domain authority. One easy way to build external links is to search for resources that realistically feature your content. Back to you. So if you are running an SEO audit for a private website and you want to recommend external link building then find a way to yield higher returns. Search for unlinked mentions. With Softrick Solutions, you will be able to search for places on the web where your brand has been mentioned. After sorting out the domain authority and ensuring that your target so not already linked to you can reach out to your content writers and managers through email, condor, and ask for links that connect back to your homepage. You can also offer to share their articles on your social media accounts in return for their cooperation by hiring dedicated resources
Identifying possible information architecture improvements
IA is a term that means a way to order or structuralize information. Strictly speaking in terms of SEO auditing it means redistributing internal links structures on your site to pass equity to the pages that are more in need of it. it entails working side by side with the developers and designer so your website to make solutions that are user friendly and will improve PA without conceding user experience.
Your blog index might just allow you to list 10 pages at a time that pushes back your older posts 20 to 30 clicks from your homepage increasing the number of posts per page will bring the older posts closer to the homepage. Your home page is the page where most of the equity lies. The related posts and popular posts could have overlapping links or even your header and footer. Eliminating this link duplication with links to other pages will pass maximum equity and allow you to fully maximize that much-needed link space. In case you auditing your website, a recommendation based on IA should depend on the goals o the project stakeholders. For example what page or parts of the content you are trying to push the users to read to focus on. Your target audience and business goals will define your content organization from that point on.
Classify thin content
Your website will not have any respect if your content density is thin. According to the search engine results page, this type of content fails to capture the user’s attention. Let say that a 300-word blog explaining the complex workings of anything would be considered thin but then again a 1000 to 2000 words on every page of your site is not realistic or ideal as well. The pages that are closer to the home page of your site are dominated by design work like images, icons, graphics, and such. Call to action buttons and product entry copies. Hence the question arises, what content should you be focusing on?
- Copy deck: your client gives you all the pages he would like you to audit. You can go through each page individually and make a hierarchy of page recommendations in respect to elements that are present on the page and how it fits in the overall site.
- Top pages: exporting your top 25. 50,100 pages by traffic depending on the site size is a great way to make sure each page is sufficiently loaded.
- All of the content: most of the audit tools present inside the SEO software that you are using will offer your site a broad report on content length and quality.
You can then export the pages with slight or no content and offer page-level commendations on how to repair every page. Or you can simply offer them in aggregate the pages as in what to look at. The two biggest benefits of loading your pages with content are:
- There are more opportunities to link internally
- There are more opportunities to squeeze more content in targeted content as well as keywords that will help your page or site be found easily.
Eliminate duplicate content
When you are scanning for duplicate content in the pages of the sites, you will inconsequent look at the same subsets of your site that you looked at when you were scanning for low content value pages. One thing to note is that Google is smart enough to detect if you are intentionally or not intentionally duplicating content on your site to lock the SERP with your site’s URLs. Most likely in these situations, you are not hence if you have duplicated content then our CMS is dynamically generating new pages that are similar in appearance and haven’t been manually categorized in the search console. This happens when word press archives pages.
Keyword optimization scanning
With thin content, you cannot use keywords that are r4epeting themselves again and again. For example, if you have used a keyword multiple times in turn home page then the highest volume and the lowest competition for keyword leaves you behind. Make sure that whenever you can that all your pages are optimized for keywords that will help them come up in organic searches. To that, you must first conduct keyword research.
Optimization of Meta tags
Meta tags consist of Meta titles and Meta descriptions. They are useful for Google in determining if the content on the page is relevant to your search or not. It is also a big help in determining the order of your page ranking. Hence when you are writing your Meta tags make sure that you optimize them by inserting relevant keywords that will help your website appear first on the ranking on Google’s result page. One tip to take care of: you should never stuff your Meta tags with keywords, it makes it lengthy and too wordy to understand.
- Title: it should be only the length of 50 to 60 characters including spaces. It helps you keep your title on point, short and sweet.
- Descriptions: it should be about 150 to 160 characters long. The formula that you should follow is target keyword+ ancillary keywords + description + call to action= in the money.
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