Amazon is one of the most popular eCommerce retailers with a large seller and customers base as a marketplace. Amazon has always been a great place to sell all your products at amazing prices. If you think that becoming a seller at Amazon is difficult then think again in fact it is the easiest way to become a seller. All you need are the products you need to sell and to set up an amazon store and you are ready to sell your products! So what are you waiting for? Take your business to the next level with Amazon.
But before diving in on how to set up your Amazon store you first need to know what it is exactly and it’s potential to make your business a raging success!
What is an amazon store?
Amazon store is one of the best and easiest ways for brands to drive more traffic to their websites and increase shopper’s loyalty. Amazon store is a new feature that is a new do-it-yourself solution for all the vendors and sellers out there. Creating an amazon store for your business gives you a platform to sell, showcase your products on a wholly new and separate stage. This allows you to stay away from the competition on amazon search results. Rather than having your products appear side by side with close competitors, you can easily strategize advertisements and links to your store to provide future customers with an amazing virtual shopping experience.
If you think that you have to pay for this service then think again! amazon store management services are completely free. It is free to already existing sellers to set up a store on amazon store. The benefits of an amazon store will work wonders for your business that’s a guarantee. Amazon can seriously elevate your brand reputation and allow you to boost your advertising strategies through a distinctive and trackable URL.
Amazing features that Amazon offers you!
Aside from the obvious plus of providing you with a dedicated platform to showcase and sell your products, amazon also comes with other amazing features that will have you creating your own amazing store in no time!
Amazon has an amazon advertising program that the amazon store is a part of. In simple words, it means that by creating your amazon store to sell your products off or on the Amazon platform. With the help of amazons tag to your store’s distinctive URL, you can track and get hold of valuable shoppers’ behavioral insights, sales, demographics, conversions, and much more to improve your future campaigns.
Here are some of the most profitable options you can choose from for the benefit of your brand
Sponsored products advertisement’s
With the help of sponsored products established amazon sellers are allowed to bid on specific keywords. This will give you a chance for instant visibility. With sponsored products, you will appear first on the page of products in search results. All the sellers can bid higher or lower by using an automated tool depending on the high conversion rates, for which you only pay for when someone clicks on your ad through your products.
Sponsored brand advertisements
After going through the step of the amazon brand registry and having your amazon store set up you can easily take advantage of amazon sponsored brand ads as well. This amazing feature will help your brand to elevate your brand to a higher level in promoting your brand as a whole with all its products instead of just individual products on amazon. In this feature, you will be allowed to choose three products that you want to feature with your brand name and logo form which your customers will be directed to your Amazon storefront for all your specific product listings.
Sponsored display ads
This option for advertisement is for those brands and businesses that have more experience in advertising and a bigger budget saved to invest in promoting your brand. Instead of targeting specific keywords that are specifically designed to boost your brand and the visibility of its products, you can create multipurpose retargeting campaigns. This retargeting is based on your customer’s interest, competitors, or categories. The best thing about this feature is that it is not only available to you on the Amazon platform but outside of it as well. You display your product pages and branded amazon store for people who have clicked on your pages before, whether they have clicked on it on or off amazon. This is a very effective retargeting campaign.
This feature is available to you when you go through the brand registry process. This feature allows you to benefit from increased control over your brand and the products you are selling on amazon. The automated protection can help you to recognize and remove any false and inaccurate content on a page or store.
Tracking your brand analytics
After registering your brand with amazon you can tap into this amazing feature that will help you improve the progress of your Amazon store. Brand analytics is accessible to sellers with registered brands by providing you with data that aids you in analyzing your competitors, comparing products that are similar to yours, and analyzing the targeting components of your customers like their age, interests, shopping history, income, gender, education and so much more.
Organic traffic: the traffic that your amazon store gets on your brand’s detailed page links or searched results.
Traffic from headlines search advertisements: tracks the traffic that your amazon store pages get from headline ads.
This feature over time will help you gain the knowledge of understanding how to target your customers, how to market your brand, top search terms as well as increase the conversions rates for certain products.
What other metrics are you offering that is related to your products and amazon store?
Daily visitors: The total number of people who have visited your amazon store in a day
Views: the number of views that your page has gotten in a specific period. This also includes repeated views by one person.
Sales: the total number of sales that your products have received from the purchasers within 14 days of their last visit.
How to create an amazon store to how to sell on amazon successfully?
Creating an amazon store is not just only an easy task but a free one as well. Given that if you have already registered your brand with amazon through the amazon brand registry program.
Create a seller account
If you surf a lot on the internet you will know that everything starts by signing up for a professional seller account, this step will include you filling up the page with your mundane things like your name, password, email address, payment information as well as business contact details.
Amazon will call you on your given business contact number to verify that you are a legitimate business. Therefore it is advised that you double-check everything you typed. Amazon is very choosy when it comes to the approval process and letting your sell on its marketplace platform. They have strict documentation and verification process. This is not just for amazon protection but yours as well. This protects the sellers, vendors, and agencies as well as the customers by removing any chance of sellers who are trying to manipulate organic rankings with several accounts.
These details are required of you to create your professional seller account:
- You name
- Your full address
- Your contact number
- Your email address
- Your business structure type (LLC partnership, sole proprietor, corporation)
- Registration state
- Your Federal Tax Identification number
Before sitting down on your laptop to start making your seller account on amazon make sure that you have these items within your reach if needed.
- Government-issued ID
- Driving license
- Country of issue
- A clear image of the front and back of your ID
- Your bank account statement
You will be asked to give your credit card details so that amazon can charge your monthly fee.in case you don’t know the monthly fee for using the amazon store services is $39.99
For payment, you need a US bank account number.
Step 2: amazon brand registry
Once your selling account has been approved by Amazon, your next step in creating an amazon store is to apply for an amazon brand register program. This program provides you protection and improvement for your brand with more amazing tools and features. They include:
Access to gates or restricted selling categories
New and improved marketing/ advertisement features
To register your brand with the Amazon brand registry you need this information at hand:
- Your brand name, that is registered with the United States patent and trademark office
- Your brand serial number
A list of countries where your products are mass-produced and distributed.
- Your brand names image on your product
- Your products label image
- Your products image
Step 3: creating your store’s homepage with a suitable template
After your brand is registered with ABR login to your seller central account or forms Ad console, click stores then manage stores. Once you do that you will be presented with a list of your brand’s templates. Then follow all the steps hereafter. All these steps include your choosing and designing your homepage.
Amazon will show you four varieties of themes to pick for our store’s homepage. You must choose the one that suits all your business needs and requirements.
Step 4: building your store pages
After creating your store’s home page your next step will be creating and designing your store’s pages. These additional pages depend on the number of bestselling products, catalogs, discounts, and deals you have.
We advise you to build your pages similar to the pages you have on your own eCommerce website. It makes it easier for customers to navigate your store on amazon as well as recognize the authenticity of your store as well.
Make sure that your page is attentional to the smallest detail because an ultimate and easy shopping experience is what customers are looking for. Designing your pages to be user-friendly is the key here.
Before designing your pages set a hierarchy of your pages so that it is easy for your customers to find what they are looking for without any difficulty.
The logical next step after creating your pages is to fill them up with relevant and engaging content for your customers to read and see what your products are about. Content titles are primarily what your customers come in contact with on every page they width to visit. This includes:
- Product grids
Step 7: Upload your products
Once you have the perfect layout and designs of your page you can finally start uploading your products for your customers to see. In every store there is a product inventory included, this helps your customers select what they want to buy from a wide collection of products you have in your store.
So stock your store with all the products you want to sell. You just have to assign ASINs (Amazon standard identification numbers) or UPCs to all of your products. Amazon store gives you an amazing and easy perk that you can take advantage of. You can now upload your entire product inventory in one go instead of uploading them one by one, which is hectic and time-consuming.
Step 8: submit, review and publish
After designing all your pages and their content you need to review it one last time to make sure that you have not forgotten to out in anything or there aren’t any mistakes. After that click on the store preview options to check how your designed ages are going to look like. Here is a list of things you need to check for:
- Grammatical errors
- Branding or image consistencies
- Navigation problems
- Product images
- Spelling mistakes
- Content tiles
Now submit it so amazon can review it.