Google makes at least 3000 or more changes in its algorithms, every year. That is a huge statistic and it means that there are almost around 9 changes every day or even more. Let that sink in!
Now the question here arises; how can you challenge such a massive search engine, to rank your business higher? Sounds impossible, right? Well, it is not. It is actually possible but obviously requires a lot of strategic planning. Hiring an SEO service agency might help you beat the changing algorithms as an expert team can always create flexible plans that can be changed right away, with the changing requirements.
The actual trick that plays a huge part is to leverage technology, in order to rank higher. Google has certainly made things harder but at the same time, the technology has evolved largely which makes it possible to sync with the changes. Thus, you can always look out for the top trends and strategies and implement those, right away, to boost your optimization and enhance the online presence too.
Creation of SEO Strategies to Excel and Rank Higher
What is SEO strategy? It is a huge pre-planning process which needs to be done correctly, in order to gain better outcomes in terms of ranking. It includes deciding, planning, outlining and then implementing the plan with full force, to make things work in your required direction.
If you want to gain organic traffic and make your business rank higher, you need to create an effective SEO strategy. Here, we have compiled a small guide to SEO strategy creation which can help you excel and rank higher in search engines like Google. You can also take help from Softrick SEO agency as they create personalized strategies which suit your business needs perfectly.
The first step to creating an SEO strategy is to create a list of relevant keywords that go well with your niche. SEO is all about keywords majorly. Your optimization relies on it heavily. This is why, it is the first step towards creating a plan. Google Suggest helps you find keywords for your relevant business, within no time.
When you start typing a phrase or keyword in the search engine, it gives a list of suggestions which are all keywords, which people usually search for. These are the best keywords as they come straight from the master itself that is Google. This shows that people are searching for these relevant phrases.
Long tail keywords are less competitive than short tail ones, thus, it is suggested that you use long orthoses in your content too. They help you rank higher, in a shorter time. Thus, this is smart planning. You must have at least 10-15 keywords planned out before you jump to the next step.
Evaluate Google’s First Page:
Now that you have a handful of keywords, your first step is done and dusted. Now you have to evaluate what is already working with these keywords. Simply type down one word or phrase that you have jotted down already. Scan through the first page of results that you get. If you see a similar pattern in the first page, jot it down. Any similarities between the first searches is a good catch to analyze. Once you have some similarities jotted down, you can move on.
This is where the real work begins; you have to create high quality content. You have create something different and better than what is already available, with context to the keyword you are using.
Being different can be helpful, than aiming to create something better. For instance, there can be endless content on 10 ways to mobile optimize your website or 5 tips to optimize your website for smartphones. You can surely come up with 100 ways to do so but it is still going to be the same. And let’s be realistic; no one will read through those 100 ways. Thus, why not create a complete guide to mobile optimization? You get the idea, right? You can also aim for creating better content, if you have amazing ideas. You can take help from an SEO outsourcing service to help you in this context.
While planning an effective SEO strategy, do not forget backlinks. They are a key to improve your online ranking. But the major question is, how to get backlinks? You will have to figure out why the audience links to a specific piece of content in your specific niche. Find that perfect key and then include that key in your content too. Sounds complicated, right? Well, this literally can be! Yet again, a good SEO service provider company can help you in this context. It is not easy to get backlinks and a pro can really help you achieve this.
But we can try explaining it to you through an example. Last year, there was a lot of content on voice searches but what they all had in common was that they were talking with statistics and research evidences. Now, if you want to write about voice searches, then you will need to pack with a lot of stats and you might end up getting a lot of backlinks. Yet again, this is not that easy and can be a complicated step. But if you achieve this, you can rank higher INS each engines really well.
On Page SEO:
On page SEO optimization is all about optimizing the keywords. There are three techniques that have been used largely in 2020, for on page SEO and they are:
- Internal linking
- Short, Keyword rich URL’s
- Semantic SEO
With these three techniques, you can manage on page SEO really well.
Your Content must look AWESOME:
Content creation is not all about writing and creating; it is also about design and sadly, many people overlook this aspect completely. Design can actually be the deal maker for your content. Your content can be written to perfection but if it looks dull; nobody is going to read it.
It is important to invest some time and effort into content design. You don’t have to empty your wallet to design your content effectively. You can definitely do it through some simple yet operative ways too. Play a bit with colors. Ditch the idea of plain white background and black text on top. Be creative and change the colors. Add graphs and charts to show some information. Visuals are very important these days as people tend to read through charts and infographics more. They make it easier and faster to read through the content. Add pictures too. If you are good at photography, you can create your own images too or you can opt for the ones available for use on the internet.
Blog post banners are also a great way to add a little awesomeness to your website. And you can also consider graphics. They help you visualize the concept and add the needed spark to your content. You can rely on Softrick SEO agency to help you create visuals and graphics for your content.
Keep Updating your Content:
The old content is going down and down in the research list and Google is going to forget about it. It is no good to your website. Thus, launching it is a good idea and this approach works amazingly. However, you don’t have to repost the same content with a few new lines. You will have to update the content properly. Delete the content that is now old and maybe the tips you have listed are now replaced by new ones. You do the same! Replace old information with new one and then relaunch the article. It is certainly going to do much better this time and help you.
There is a lot more than can be done to create an effective strategy for SEO but if you attend to these properly, you can actually achieve astonishing results.
It is not always easy to set the right and functional SEO strategy. It takes time and a lot of thought process. However, if you are unable to craft one yourself, hiring a SEO outsourcing service might be very helpful. It will lessen the burden for you and help you achieve amazing outcomes too. SEO is the key to boost your online presence and putting your heart and soul into it, is the best way to enhance your business website or blog.