E-commerce business has grown rapidly and with the passage of time, it will keep rising. The hype is real and it will continue to flourish. It is much easier for startup’s to begin their journey through online mediums rather than investing in an outlet. The budget comparison is huge and thus, an e-store is the best way to startup. Also, it is much more efficient too. If your money is invested in online marketing and you have setup smart strategies for running your business; it will pay off really well. Therefore, affordable ecommerce development is one of the major reasons why this industry is growing significantly.
Growing an ecommerce business can be challenging but if you use the right technology and marketing techniques-the journey can be easier, resulting in amazing outcomes. Social media platforms are one of the best networks to gain exposure and build your brand’s identity. You can also generate more customers.
But the question here arises whether these mediums can help you boost your conversion rate too?
Beginners usually mistake conversion rate as generating more traffic. However, these are not similar terms at all. Driving more visitors to your website does not mean an enhanced conversion rate. So what exactly helps you boost it? Well, we have everything sorted out for you, in this piece of article.
How to Boost Conversion Rate for Ecommerce Business?
Before you start working on your conversion rate, it is important to know what the most common rate is. Till now, the most common conversion rate is 1 or 2%. This means that if your business’s conversion rate is 2%, you are doing a great job.
However, if your conversion rate is pretty low, then you need to work hard to boost and maintain it at a good level. We have summed up the top ways to enhance your conversion rate and make your ecommerce business grow in marvelous ways.
Your Product Images play a Huge Role:
An online shopping experience is based on whatever the customer can view, through the images of the product. Thus, it is extremely important to pay attention to the photographs and make them visually appealing.
Make sure that the product images are high quality and you must take a photo from each angle. You have to ensue complete satisfaction of the customer. If your images are unable to give a professional preview to the customer, they wouldn’t be interested in buying your product.
Another important feature to consider here is the addition of options like rotate the image, zoom in and zoom out etc. It is a great idea if you do an extensive research and have a look at your competitors ecommerce websites. It will help you develop the right aesthetics for your product images too.
Give a well-demosntrated Product Description:
Your product images will set the first impression for your visitors but what will be the compelling factor for them is the description! Why should they invest in your product? This is where the game can change for you!
Take your time to combine a well-written product description. What is your product offering? How is it unique? Why should the customer buy it? Make it descriptive. However, make sure that you do not make false claims in the description. If by any means, your product does not fulfil, whatever you claim for, it will bring your business down the aisle. Your brand will lose its credibility. Therefore, make sure that whatever you are writing in the description is authentic and your product is promising enough too.
Opt for Free Shipping Facility:
You might not consider this advice but the best ecommerce website is the one that offers you free shipping. Customers love it and they tend to buy more from such brands too. The ecommerce industry is becoming highly competitive and this can be a huge factor to boost your conversion rate.
You might be killing a potential conversion by adding huge shipping costs. Thus, ditch it and make a smart strategy to cover up your shipping costs elsewhere. This offer will have customers booming in and you will notice a great change in your conversions.
Pricing of the Product:
Pricing your products competitively is crucial. Internet has made it very convenient for people do research about anything and everything. You can simply search your competitors pricing and make a strategy accordingly. Competitive pricing is important to create a win win situation in this industry. As a beginner especially, you need to push the visitor to convert into a customer and your prices can make a real change.
Customization of the Product:
Your conversion rate really depends on the feeling that you are able to deliver to the customer. If you can make the feel as if they are shopping in real, it can boost your conversion rate amazingly. Softrick ecommerce support service helps you understand how this can be achieved. This is a relatively new feature and it adds the extra spark to your business. It can help you stand out and set a benchmark that is hard to achieve by the competitors.
User experience is the deal maker or deal breaker for your conversion rates. If your visitor did not have a good experience with your website; they will not make a praise from you ether. Thus, you lose many potential buyers if you are unable to deliver a good user experience.
So what helps you in building a good user experience? A well designed website, with advanced features, which make it easier to scroll through the web, can rally built up the user experience. A well-structured navigation bar and tabs that make it easier for the customers to explore the variety add up to its user-friendliness. Overall, a website that is not cluttered and is easy to navigate, is capable of delivering the best user experience and boosting its conversions too.
It is similar to entering an outlet with poor interior and lighting; nothing seems attractive. What kind of a brand image will you set? Your product won’t be attractive for the visits at all. Similarly, your website’s outlook and navigation makes a huge difference on what the users think of it.
Live chat or chat bots are a great feature to add to your website. It enhances your customer service and boosts your conversion rate too. It is similar to having a sales person on your ecommerce website. Whether the customers have a query or there is a confusion that they want solved right away; a chat bot can do it! Many people lose potential customers because they are unable to overcome a hurdle that becomes a problem in their decision making. For instance, if a customer has a query about the product and want it answered before they buy it; a live chat option can solve the problem for them! If the option is not available, they will leave.
Chat bots are more advanced and they are always ready with answers, 24/7. If you have a live chat feature, you need to ensure that you hire and train team that remains accessible all the time. Elsewise, the live chat option will seem pretty much useless.
Add Product Videos:
Great visual experience is a benefit in ecommerce businesses. As a startup, you can boost your conversion greatly through using the right visual methods. Product videos can help you in achieving it. Images are great but t adding videos can be an additional factor to boost your business. Videos can show the production of your product or the materials used to manufacture it. You can also create a guide video on how to use the product.
For instance, if you have a clothing brand, you can add visual content of styling videos to your website. It can give them an idea on how to use a single outfit in multiple ways and boost them to buy it. Therefore, visual content is extremely powerful and can enhance conversions effectively.
The rise in online shopping is not going to settle anytime soon. It will only grow and it is great for startups as they can create well-designed websites to start a successful ecommerce business. With the right strategies, planning and implementation, one can boost their conversion rate and enhance their business within a short time. All you need is the right service to help you do so! Set the best business tincture for ecommerce startup and you are good to go, to develop a successful business.